Ecological sustainability in consumption of natural resources is one of the key
factors in the conservation of nature and for the survival of many species.
 
This is not only true today but was also the case in 1922 when BirdLife
International was founded under the name of InternationalCouncil for Bird 
Preservation (ICBP).  90 years ago it was the fashion that ladies of the upper
class "had" to wear bird feathers on their hat, especially the plumes of herons
and egrets andalso feathers from birds like hummingbird species, which led to
the deathof hundreds of thousands birds.BirdLife International’sforerunner got
this banned through concerted lobbying, communications and advocacy.

Today in most cases it is not the direct consumption of species which is the
cause of the dramatic biodiversity loss but the destruction of sites and habitats
and the ecologically unsustainable use of natural resources. This is the main reason
that more than 1 in 8 bird species are on the Red List.

90 years after the founding  of BirdLife International many BirdLife Partners in addition to their direct
conservation workfor species, sites and habitats are increasing their work on
ecological sustainability in the use of natural resources, especially in influencing
the consumption of products which have an influence on birds and biodiversity.